STRATEGY AND IDENTITY
With developments across London, forward thinking developer Anthology was keen to impress its brand on its new locations with a considered, thoughtful, community based creative approach. As a new developer with a fresh approach to legacy and building communities to last, Anthology had a challenge as an ‘unknown’ brand with untested product.
A bespoke strategy for each development hinges on three core elements to ensure a considered, thoughtful approach to the construction and delivery phase. Community heritage, culture and people are at the heart of each of the communities Anthology is creating.
Sales-led messaging is genuinely intertwined with a heavy focus on the new community being delivered alongside consideration of the existing communities surrounding the development. A content led, digital first approach has created market disruption in a traditionally offline sector. With a heavy focus on building a bespoke narrative for each development comes the opportunity to glean local knowledge and insights that fuel creativity throughout the lifecycle of each development’s communications strategy.